Optimize GBP
Want to triple your local roof coating leads this month—without spending more on ads?
No, I can't guarantee that you'll triple calls.
But you'll likely get more this way.
In today’s short read, you’ll get one to-do + a checklist you can apply right now to boost your commercial roofing leads.
-Owen
Marketing Minute
In today’s short read, you’ll get one to-do and a checklist you can apply right now to boost your commercial roofing leads.
Optimize and use your Google Business Profile (GBP)—and most contractors (it's said) only use 40% of its potential.
This week, do one thing:
Update your GBP with 3 new before/after photos of your latest roofing project.
Why?
📸 Google seems to prioritize fresh, high-quality photo uploads — it signals you’re active, which should improve your visibility in the map pack.
📈 Contractors who consistently upload job photos report 20–40% more inbound calls over 60 days (citation needed but should be accurate).
Make sure your Google Business Profile is 100% ready to bring in leads.
Here's a GBP Optimization Checklist to help:
Claim & Verify - Make sure you’ve claimed your profile at business.google.com/ and that it's been verified
Accuracy - Double-check name, address, phone (NAP) consistency across ALL your online listings, website and marketing
Service Area - Add your service areas (by city or ZIP). We usually add 5-6 cities in a radius around your location
Categories - Generally use the primary category of "Roofing Contractor" but add additional secondary categories if you actually service those
Services - Optionally list your services in the “Services” section linking to the corresponding page on your website
Hours - Check accuracy of hours. Generally opt for as broad a timespan as possible but keep identical across all online listings and website
Messages - Turn on Google Messaging (if you can reply fast)
Photos - Upload at least 4-5 job photos per month (before/after, team shots, materials, equipment)
Updates - Post updates weekly: job wins, offers, tips, etc.. Ask relevant questions and provide well-written answers in the FAQ section
Bonus tip - Answer the phone! In my opinion, this is one of the biggest reasons contractors are not busier when they really want to be. Many people refuse to leave voicemails, and that includes your prospective clients.
👉 We already handle all this and much more for clients in the Local Search Mastery program. If you are not in the program yet but want more info, just hit reply and type “Check My GBP”—I’ll send you a quick audit this week.
Keep On Coating!
Owen
P.S. Next week I'm hosting a LIVE conference call for current website clients. If you want to know what other roofers from around the country are doing RIGHT NOW to succeed... then you'll want to be on there.
Punch reply, and let me know if you want the linky link or number.This Week’s Sponsor
Email Sponsor
Need a website that loads FAST, looks pro-fessional, and doesn't cost the price of a new Graco 833? Contact Owen and get a f.r.e.e scan of your current site or no-obligation quote on a new one. Just bang the reply button or visit CommercialRoofingWebsites.com to get a beautiful site just like Ernest Schwartz, Elias Raber, Little Man, Pete Miller and so many, many others already have!
Resources
Several days ago Google rolled out a massive update to their AI tools.
This update is only available on the Google AI Ultra plan: https://gemini.google/about/
Clack here to see the clip I made in about 5 minutes: https://www.facebook.com/roofcoatingcontractorofficial/videos/1236774010628317
Just entered a one-paragraph prompt and 'shazam,' there it was!
Go drop a comment in the comments.
And like the page so you can see what I'm dropping NEXT week ;)
A.I. is evolving FAST!
The key is to learn how to use it effectively AND efficiently so you can use it to grow, optimize and run your business better.
Otherwise, it's just a waste of time (and resources).
We'll see where this one lands.
-Owen
Can you help? Take 30 seconds and reply to this email [or leave a comment under the post, online] with your review/testimonial/feedback about this email newsletter. Anything you can share would be most welcome. Thanks in advance!