Choosing a "good name" for your business or even your roofing "service plans" is important. Here's how I do it using a custom AI-powered tool.

People don’t ignore you because they’re rude—they ignore you because they’re focused on themselves. A short field note on 'WIIFM', connection, and how to earn attention before trying to persuade.

A personal field note on thinking bigger than yourself, taking chances, and why breakthroughs often start when someone believes in you first. A reminder that life and business were never meant to be lived only for 'my-self.'

A final-day reflection on 2025—what went well, what didn’t, and how to set clear priorities for 2026, with a deeper reminder of what truly matters.

This week includes a quick Field Note focused on giving, leadership, and a simple Screaming Frog check that most contractors overlook but should not.

Small, irritating problems quietly drain your business. A thought on the “little foxes” that spoil growth and how to fix them before they cost you.

After AI challenged me to stop juggling seven brands, I made this executive decision...

TL;DR: The 4 questions that build instant trust; Final hours to join a deep dive into leadership, sales, and relationships; Upcoming event; Podcast throwback: the people side

TL;DR: Thanksgiving reflection. Text top clients TODAY. Leadership Essentials tickets. Podcast: The Lie of Work–Life Balance.

TLDR: Backup your backup; Avoid getting phished; Upcoming event in Ohio; Podcast #048

TLDR: Zoom replay access; Project Profiles (free template!) for increasing leads, sales and profitt; Upcoming event for people serious about succeeding; Podcast #047

TLDR: Elias is roofing today so Zoom moved to Wednesday 😎; Podcast #046 throwback w/special guest; Becoming "Smarter Roofer" with an app powered by 15 years of real-world in-the-field knowledge

Doing more versus doing what actually matters... +see what happened when I let an AI agent run wild inside an email platform (results were shocking). And in this week’s podcast, we expose the #1 mistake most commercial roofers make...

Most contractors confuse “staying busy” with “building income.” We break down how to spot the difference—and why focusing on true revenue-generating activities could completely change your results. +3 tips to avoid AI slop in business.

“Statistically” you’ll revert back to residential work, smaller jobs, and the “comfortable” life you were used to. Unless you take...

Two choices facing you right now...

IF you were starting your business over, knowing what you know now, WHAT would you do different? Take a minute (right now) and think of...

Jacob knows “seal” doesn’t start with a C—but it sounds like one 😉 At this stage, you’re not pushing... you’re inviting. Recap the plan. Confirm their confidence. Get the s...

They’re bold starters but inconsistent finishers. They crave freedom but resist structure. They want long-term growth but chase short-term wins. And the hardest part? It’s usually not a skill problem. It’s a...

“...helping people see who they are and the difference they can make... while building a business to the glory of God.” Here’s how I’m applying that—maybe it’ll help you too:

This week I'm sharing a tip that work across ALL dynamics. When you're writing an email, writing ad copy for your mailer or web page, or even making a phone call, do this first:

Another contractor recently mentioned seeing poor-performance from mailers last year. After reviewing their website... it was obvious (to me) why. One lonely...

A few contractors mentioned NOT getting as many calls (or any) from their direct-response mailers. IF you're serious about CRO (conversion rate optimization), here's a few things you may want to double-check:

I've mentioned this before, but it's so extremely important that it's worth mentioning again. There's a lot that happens when you pick up a review on Google from a happy client. And, besides increasing your visibility in searches and...

Maybe I mentioned it before, but what preconceived ideas, thoughts, and habits does your client have that you can tap into? Instead of trying to "change their mind," try to understand what they are thinking...