Inaugural edition
Happy Tuesday 🎉
...and welcome to the inaugural email edition of the newsletter :) Stay tuned for future updates around this particular title for commercial roof coating contractors!
Just returned from a trip to Kentucky for a niece's wedding, followed by a stopover in Tennessee for a very short but much-needed R & R break. Had the kiddos (and grandbaby) along so it was fun while it lasted. Got to see a black bear up close (and almost personal) at our abode in the Great Smoky Mountains. Waking up to a Whip-poor-will cacophony sure hits different than the sound of ocean waves breaking on the beach 😝. But the forest does bring its own style of therapy.
That's a Great Smoky Mountain black bear I "chased away" from our Suburban which had two sleeping children in it!
Marketing Minute
The direct-response markting legends used to say there's just one type of lead... and that's a "buyer." In marketer circles, there's this idea that the true test of whether someone will bye your large-ticket product or service is to first see if they will purch. a lower costing option.
What are some ways to apply this in roofing?!
Should we promote a "5-Minute Roof Repair for 500" as a way to put your foot in the door or rather, on the roof? How about offering a paid Roof Evaluation Report that lets them spend some monee, as those small purchases would likely turn into large-ticket purchases down the road? They already trusted you with some monney so the second round doesn't have nearly as many barriers as the first.
Thoughts?
P.S. In the next issue I'll share why there's a few misspellings in this email & how you should do that too ;)
This Week’s Sponsor
Contact CommercialRoofingWebsites.com for every one of your commercial roofing websites, obviously 😂 With hosting starting at JUST 33/MONTH on annual plans and just a onetime costt for the website design, you'll finally have a blazinfast, search-engine-friendly, and PROFESSIONAL website that builds trust, collects leads, and helps you close more projects.
In full disclosure, Owen Shrock came out of "semi-retirement" to re-start this venture because he got fed up with shoddy-looking websites and "gurus" rippinoff contractors 950 every month for websites that were causing roofers to "not close" jobs!)
Seal the Deal
"Remember, when it comes to clients, prospects, or most anyone, their challenges are begging to be met with your empathy before they’re ready to embrace your soIution." - Robby Fowler
That's the bestest way to approach any "saIe," especially in commercial roofing. As made famous by President Roosevelt, "Nobody cares how much you know until they know how much you care."
Have you ever noticed that a deaI closed much easier after you spent time "understanding the prospect" before getting down to business?
Tap reply and let me know!
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