Field Note: A Good Name…

Some days there are a lot of things coming together at once.

That explains this past week (or two) 🙂

Not much news to share, so I’ll give you access to my custom “Brand Naming GPT.”

If you’re trying to come up with a company name, product or service name, or even just need content for your “About Us’ page, like owner bio, company bio, mission, vision, and values statements, have at it!

Maybe I’ll make a video about this later, but it’s the same GPT that developed the “Smarter Roofer Owners Circle” name along with all the about info and marketing material.

(Smarter Roofer Owners Circle is a private monthly “council” I host on Zoom for all the commercial roofers that are website hosting clients and for our own network of contractors. Outsiders may clack reply and ask for deets.)

Here’s my AI-powered Branding & Naming tool; have fun with it: https://chatgpt.com/g/g-6966facbd4448191b4ddf503529dd82b-smarter-roofer-brand-naming-gpt

— Owen

P.S. I could say a lot more about the importance of a good name. Don’t ask my opinion on a business name unless you’re ready for brutal feedback. Haha. Maybe we’ll need to discuss this at the 2026 Commercial Roofing Conference on April 16-17!

P.P.S. At Convention this week? Say hi!

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Next Room: Breakthrough 2026

Conklin National Convention | January 29–31 — It’s not too late. Details at conklinnationalconvention.com, but register on-site (with your account ID #) or reach out to Owen with questions.

Podcast: Episode #57

Join the upcoming virtual Workshop at smarterroofer.com/lead. Also, see Mervin's seam taper at proroofingtools.com

In this episode (The 30-60-90 Day Plan That Sets Up Your Commercial Roofing Year, #057), we break down a practical 30-60-90 day plan for roof coating contractors. You’ll hear real examples, numbers, and hard-earned lessons you can apply immediately.

  • The #1 focus for the next 30 days

  • Smart marketing moves in the first 60 days

  • Filling your pipeline and following up without losing trust

🎧 Listen to the episode: smarterroofer.com/follow

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