Field Note: A Good Nameβ¦
Some days there are a lot of things coming together at once.
That explains this past week (or two) π
Not much news to share, so Iβll give you access to my custom βBrand Naming GPT.β
If youβre trying to come up with a company name, product or service name, or even just need content for your βAbout Usβ page, like owner bio, company bio, mission, vision, and values statements, have at it!
Maybe Iβll make a video about this later, but itβs the same GPT that developed the βSmarter Roofer Owners Circleβ name along with all the about info and marketing material.
(Smarter Roofer Owners Circle is a private monthly βcouncilβ I host on Zoom for all the commercial roofers that are website hosting clients and for our own network of contractors. Outsiders may clack reply and ask for deets.)
Hereβs my AI-powered Branding & Naming tool; have fun with it: https://chatgpt.com/g/g-6966facbd4448191b4ddf503529dd82b-smarter-roofer-brand-naming-gpt
β Owen
P.S. I could say a lot more about the importance of a good name. Donβt ask my opinion on a business name unless youβre ready for brutal feedback. Haha. Maybe weβll need to discuss this at the 2026 Commercial Roofing Conference on April 16-17!
P.P.S. At Convention this week? Say hi!
Partner Spotlight: Commercial Roofing Websites
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Next Room: Breakthrough 2026
Conklin National Convention | January 29β31 β Itβs not too late. Details at conklinnationalconvention.com, but register on-site (with your account ID #) or reach out to Owen with questions.
Podcast: Episode #57
Join the upcoming virtual Workshop at smarterroofer.com/lead. Also, see Mervin's seam taper at proroofingtools.com
In this episode (The 30-60-90 Day Plan That Sets Up Your Commercial Roofing Year, #057), we break down a practical 30-60-90 day plan for roof coating contractors. Youβll hear real examples, numbers, and hard-earned lessons you can apply immediately.
The #1 focus for the next 30 days
Smart marketing moves in the first 60 days
Filling your pipeline and following up without losing trust
π§ Listen to the episode: smarterroofer.com/follow


