Elias shared a story on the weekly Roofer Success Call last night that resonated more profoundly than a harsh December cold snap.
And it wasn’t even about roofing.
He and a buddy were elk hunting out west with a local guy—one of those “fun uncle of the mountains” types. The guy who laughs loud, tells stories, and always knows where the elk are.
They spent an entire day with the guy and got nothing.
No tips. No map pins. No help.
His buddy came back to camp frustrated and feeling the local guy didn’t even want them there.
The next morning, Elias stopped by the same guy’s porch… and just listened.
Not selling. Not proving anything. Not trying to get information.
Just honoring who the man was.
One hour later, Elias walked away with ten exact “elk-seen-here” waypoints marked on his map!
“How on earth did you get those?”
Elias’s belief is simple: “When you understand people—and you actually honor who they are—they open doors for you that never open for the guy who just wants something.”
And that is the whole heart behind the M.E.E.T. framework that Elias is teaching next week at the Leadership Essentials event.
Your next roofing project won’t be won by talking more.
It’ll be won by listening better. Understanding and getting to know them.
M—Mission: “What do you do?”
E—Enjoyment: “What brings you energy?”
E—Embrace: “Who do you love?”
T—Testimony: “Here’s how I can help.”
Before you get too deep into the specs about roofs, samples, demos, and roof types, take time to MEET them where they are…
“What do you enjoy doing when you’re not here at the building/office?”
This single question disarms people. It humanizes the interaction. It shifts them from guarded… to open. And that shift?
That’s where trust begins.
Tonight (in less than 12 hours) we close registration for Leadership Essentials, where Elias will be breaking this down in depth.
But not just this. Next week we’re going deep into:
Leadership Illusions (lies we believe that hold us back)
Fuel for leadership (habits that keep you sharp)
Understanding people’s Nature types
Sales + communications
Marriage + relationships panel
Caring for your soul while you build a business
It’s a one-day reset for your business, your marriage, and your mindset—especially heading into 2026.
If you haven’t yet, this is your last window:
👉 smarterroofer.com/bold or contact me at 814-720-4890 to register
Registration closes tonight at midnight Pacific so the venue can finalize meals and so no one goes away hungry :)
Hope to see you there—
It might be the most important room you sit in all year.
– Owen Shrock
P.S. If you want to hear the entire call from last night, just click reply and let me know! Then I’ll send it over
UPCOMING: Leadership Essentials Seminar on December 10, 2025… Discover the #1 challenges that MATTER MOST in business, family, and life—and walk away with a clear leadership roadmap. Featuring Elias Raber, Ken Hartley, and others. All the info is at https://smarterroofer.com/bold or text/call 814-720-4890 to snag tickets at the Super Early-Bird cost.
The countdown is on:
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Interesting that this throwback episode covers the SAME TOPIC Elias is still talking about today… 8 years later. Let us know in the comments on the podcast app you’re listening on!
