On last night's Roofer Success Conference Call (check Growth Alliance classroom for replay info) Little Man shared part of his life story... from almost losing 3 limbs (and his life) at 12 years old to recently signing a 2-acre commercial roof restoration project.

Little Man's selling process includes the 4 C's of "closin' da deal" as taught by rodeo clown “Jacob the Amish Roofer” (I know! Who woulda thought?!) we hosted at a past commercial roofing conference.

The goal with this sellin' process is to build a reputation for consistent, respectful, and high-converting sales—without compromising values.

The 4 C's are so simple, "any roofer with a good heart and good hands can use it" 😄

1. Catch Their Attention––You can’t sell a roof if no one knows you exist. Knock doors. Send postcard mailers. Run Facebook ads, put up yard signs at intersections. make well-placed referral calls.

2. Communicate Clearly––Don’t confuse people. Speak like you’d want someone to speak to your grandfather, for example. Use simple language. Avoid industry jargon. Don’t oversell—over-educate instead.

Tell them what’s wrong, how to fix it, how much it’ll cost, and how long it’ll take.

3. Compliment Them––This might be the most surprising step—and the most powerful. Genuinely notice something good about the building, their landscaping, or the way they care for their property. or about them. Their shoes, hair, office. It builds trust and disarms skepticism.

If they feel seen and respected, they’ll listen. If they feel sold, they’ll shut down.

4. Seal the Deal––Jacob knows “seal” doesn’t start with a C—but it sounds like one 😉 At this stage, you’re not pushing… you’re inviting. Recap the plan. Confirm their confidence. Get the signature or scheduled next step.

Don’t leave a conversation without a direction. Either they’re in, or they’re thinking it over—with a follow-up date set.

Here's a few ideas to apply, this week:
1. Post one helpful tip on Facebook (Catch)
2. Rewrite your sales script in plain language (Communicate)
3. Practice giving a compliment during a sales call (Compliment)
4. Review your close: Are you giving clear next steps? (Seal)

Keep it real.

Keep it excellent.

Listen to the replay.

And keep on coating!
-Owen

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Contact: Emily Tieche
Phone: 330-326-2005
Website: https://flashitllc.com/​