One Idea Could Be Worth $1,000,000?

It’s Tuesday morning, time for the Weekly Newsletter, racking my brain for the ‘most important’ bit of wisdom I can share…

I could share about the power of the resurrection, but you should already know and understand that there is a higher power we can tap into, which gives us true peace. Not sure? Ask Shawn Ryan’s recent podcast guest about the ‘nuclear-powered’ scientific evidence.

I could write about the danger of clacking on unknown links in emails, as happened yesterday to a friend of mine. He was waiting for a signed contract from a building owner. Gets an email from the client’s email address saying the client ‘shared a document’ with a link that then opened a webpage. Soon as you tap the link on the web page to open the “PDF document," the virus then worms its way into your Google Drive and ‘shares’ a document to all YOUR contacts the same way. Just repeating the nasty cycle. (In this particular situation, immediately change your password and make sure any unknown apps are disconnected from your Google account.)

I could talk about other things like the power of motivation and the various forms that it can take (Ziglar said motivation is like bathing; we need it more than just once!).

But today I’d like to briefly write about the power of a live event. Live events can transform your life and business. I’ve experienced this myself, where some of the biggest shifts in my thoughts, ideas, and beliefs happened at events.

It’s up to each of us what we do with those ideas, but imagine for a moment you have a new idea that you take home and apply to your business. The idea starts working and helps you close just one more roof project that’s worth 50k.

Now, multiply that by another 20 years you may be in business…

That one single idea would have equated to OVER 1M in additional revenue. And we can confidently expect that it doesn’t stop with just one idea. That one new thought you picked up at a live event could then trigger other new thoughts, ideas, circumstances, and results that equate to amazing opportunities and experiences throughout life.

That’s just one aspect of attending a live event.

There are many others, like surrounding yourself with great people. “Sharpening the saw,” as some would say, meaning to spend time on self-improvement instead of wasting effort when you could have first understood the easier way.

Anyhoo…

It’s been an amazing 14 years watching the Smarter Roofer Conference grow into what it has. Although this is the last one happening in this form, the ending of an era, if you will, I’m confident there’ll be live events in the future.

Because they’re transformative.

Even with just the Smarter Roofer Conference, we’ve witnessed hundreds of businesses, lives, and families improved and changed forever. We’ve watched Conklin Roofing go from around 26 million to over 100M in roofing. Someone even said it was the people “in this room” who were responsible for much of that growth.

If you’d been waiting for a sign, this is it.

The last chance to register online for ‘the last rodeo’…

https://smarterroofer.com/forward

For everyone who is coming, congrats! I’m excited for you, and I appreciate you. Get ready to go #Forward2026 with clarity, confidence, and boldness.

– Owen Shrock

P.S. Online registration closes April 8 at midnight. After that, you may register on-site but expect that it’ll be the regular fee of 499 for Pathfinders and their personal guests and 999 for others. The best option is to get in now, at smarterroofer.com/forward

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Smarter Roofer Conference | April 16-17—Commercial roofers, register today and join us for #FORWARD2026 at smarterroofer.com/forward