#Forward2026 Is Open
What’s up?
It’s been a bit since the last newsletter.
A lot happening behind the scenes though (besides our farm gas well quitting right before the “Big Freeze” back in February, but that’s a story for next week)!
The Smarter Roofer Conference is back.
April 16–17, 2026.
A full day of business-building sessions on lead generation, sales, hiring, scaling, and everything in between—plus a group of vetted vendors, a buffet lunch, and a room full of contractors who are serious about growing.
Last year, hundreds of commercial roof coating contractors were in that room representing a team with over $100 million in combined roofing revenue. This is where the best in the business come to sharpen their edge.
As a fellow Pathfinder, your registration is $600 off the public rate. Just enter your distributor ID # at checkout.
Today's SUPER early-bird pricing:
• Pathfinders ticket: 320 (today only, goes to 340 tomorrow)
• Spouse ticket: 139
• April 16 pre-day reception & opening sessions: 59/person
• VIP Experience: 400 (only 15 spots available)
The VIP package includes an exclusive dinner with the Raber twins and guest speakers on April 16, a private lunch room with speakers on April 17, front-row reserved seating, photos with speakers, and a VIP welcome package with books and gifts.
Not sure about VIP? At minimum, grab your conference ticket and the pre-day reception. The majority of last year's attendees added the reception—two opening sessions, hors d'oeuvres, live entertainment, and the best networking of the whole event.
Register right now at the best price of the year:
https://smarterroofer.com/forward
Looking forward to seeing you there.
Owen Shrock (with Elias Raber)
Smarter Roofer Conference
Partner Spotlight: Commercial Roofing Websites
Many commercial roofing sites miss opportunities because the site feels sluggish, unclear, or unreliable within seconds, causing building owners to question trust. CommercialRoofingWebsites.com develops responsive, search-friendly websites tailored for commercial roofers that strengthen credibility, improve visibility, and support better project conversations.
Next Room: Smarter Roofer Conference
Smarter Roofer Conference | April 16-17 — Commercial roofers, register now (for the best deal of the year) and join us for a day of #FORWARD2026. See options at smarterroofer.com/forward
Smarter Roofer Podcast
All caught up on the podcast? Hit reply with your mailing address and I may send you some ‘swag’ 🙂
Latest episodes include:
Don’t Get Weak (in Commercial Roofing Sales)
Busy Doesn’t Mean Winning: Why Roofing Volume Can Kill Profit
If You’re Not Sold, You Can’t Sell
Why 2026 Rewards the Roofers Who Take Action Now
🎧 Listen to these episodes: smarterroofer.com/follow
