Rest and recovery
Is r&r important?
Too many variables but a few things may indicate it IS important.
You could checkout your DNA and see what the results say (peanut allergy ✅). You may even be among the 40% of the population that has an MTHFR gene mutation, which basically means that your body doesn’t send alI the instructions to make the important enzyme you need. And then you feel "not good," depending on what you eat. Or don't eat. Still working on this one.
You could use a wearable health tracker like the WHOOP wristband or a finger ring like Oura (or Superhuman, which I tried recently) and discover how food, exercise, and deep sleep affect waking time, energy, and productivity.
Or you could just go traveling (scientifically proven to increase happiness, haha), go to the mountains, or take long walks on the sandy South Carolinian shores of the Atlantic Ocean in 80-degree sunny weather while holding hands with your spouse.
If rest and recovery are important for sports athletes performing at intense levels (muscles grow stronger during rest and recovery, not during exercise), then they're important for business owners as well.
What works for you?
- Owen
We make a cute couple 😜
Kids enjoying the ocean
Marketing Minute
If you got in front of a multi-millionair business owner and needed to present your case for why he should choose you to do their roof...
WHAT have you done so that he should trust you?
EVERYTHING that happens after the first impression is either adding "trust" or taking away the trust your prospect gave you.
When someone calls you from a mailer, HOW you answer the telephone (and "if" you answer) matters.
Same with your website ("if" you have one).
You're either building up the confidence they have in hiring you or they're losing confidence (if you don't have a website, contact me right away so we can fix that 😊).
If you have a website, make sure your "About" page has real info and real photos of you, your team, your equipment, etc., as that is an advantage you can have over most of your competitors.
Your website should load FASSTT (less than 3 seconds, according to Google) and should look PROfessional.
Your website should also be helpful.
This builds trust and helps close the dealio.
How many of these "trust signals" should you stack in your favor?
This Week’s Sponsor
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Seal the Deal
In selling, similar to my rant above about "marketing," you need to build up enough "trust signals" to the point that the prospect would rather work with you than anyone else.
We can do that, to a large degree, in our marketing efforts by what we say, how we say it, etc. but how does this apply on the selling process?
For decades it's been said that people need to know, like, and trust you.
Some would debate whether they actually need to "like" you but I believe it will go a long way to helping support all the other trust signals.
Do you depend on your "marketing" to do all the trust-building work or are there things you do during the presentation to build even more trust?
Tap reply and let me know!
Upcoming
This is enrollment week for website clients into our exclusive Contextual SEO™ search optimization service (so your site is the one getting found and you're the one getting calls!). Tap reply or text/call for details. Already have 5 spots spoken for. Areas are first come, first served and generally exclusive (with extra special locked-in pricing). We just do a few enrollment periods/year for this (and it's 1k-2k LESS than most are charging for SEO).
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