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They’re bold starters but inconsistent finishers. They crave freedom but resist structure. They want long-term growth but chase short-term wins. And the hardest part? It’s usually not a skill problem. It’s a...

“...helping people see who they are and the difference they can make... while building a business to the glory of God.” Here’s how I’m applying that—maybe it’ll help you too:

This week I'm sharing a tip that work across ALL dynamics. When you're writing an email, writing ad copy for your mailer or web page, or even making a phone call, do this first:

Another contractor recently mentioned seeing poor-performance from mailers last year. After reviewing their website... it was obvious (to me) why. One lonely...

A few contractors mentioned NOT getting as many calls (or any) from their direct-response mailers. IF you're serious about CRO (conversion rate optimization), here's a few things you may want to double-check: