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This week I'm sharing a tip that work across ALL dynamics. When you're writing an email, writing ad copy for your mailer or web page, or even making a phone call, do this first:

Another contractor recently mentioned seeing poor-performance from mailers last year. After reviewing their website... it was obvious (to me) why. One lonely...

A few contractors mentioned NOT getting as many calls (or any) from their direct-response mailers. IF you're serious about CRO (conversion rate optimization), here's a few things you may want to double-check:

I've mentioned this before, but it's so extremely important that it's worth mentioning again. There's a lot that happens when you pick up a review on Google from a happy client. And, besides increasing your visibility in searches and...

Maybe I mentioned it before, but what preconceived ideas, thoughts, and habits does your client have that you can tap into? Instead of trying to "change their mind," try to understand what they are thinking...