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Past Issues

Dive into past newsletters and rediscover timeless content.
The Last Day

The Last Day

A final-day reflection on 2025—what went well, what didn’t, and how to set clear priorities for 2026, with a deeper reminder of what truly matters.

Dec 31, 2025

One Fix That Makes Your Commercial Roofing Website (and Business) Work Harder

One Fix That Makes Your Commercial Roofing Website (and Business) Work Harder

This week includes a quick Field Note focused on giving, leadership, and a simple Screaming Frog check that most contractors overlook but should not.

Dec 23, 2025

The "Little Foxes" Quietly Wrecking Your Commercial Roofing Business

The "Little Foxes" Quietly Wrecking Your Commercial Roofing Business

Small, irritating problems quietly drain your business. A thought on the “little foxes” that spoil growth and how to fix them before they cost you.

Dec 16, 2025

Changes

Changes

After AI challenged me to stop juggling seven brands, I made this executive decision...

Dec 9, 2025

He Walked Away with 10 "Elk Seen Here" Waypoints... Here’s How It Applies to Roofing

He Walked Away with 10 "Elk Seen Here" Waypoints... Here’s How It Applies to Roofing

TL;DR: The 4 questions that build instant trust; Final hours to join a deep dive into leadership, sales, and relationships; Upcoming event; Podcast throwback: the people side

Dec 2, 2025

Before You Slice the Turkey, Read This

Before You Slice the Turkey, Read This

TL;DR: Thanksgiving reflection. Text top clients TODAY. Leadership Essentials tickets. Podcast: The Lie of Work–Life Balance.

Nov 27, 2025

Watch Out for Domain Phishing & Snail-Mail Scams Targeting Roofers

Watch Out for Domain Phishing & Snail-Mail Scams Targeting Roofers

TLDR: Backup your backup; Avoid getting phished; Upcoming event in Ohio; Podcast #048

Nov 18, 2025

Providing Proof Proves Proficiency (Free Template Enclosed)

Providing Proof Proves Proficiency (Free Template Enclosed)

TLDR: Zoom replay access; Project Profiles (free template!) for increasing leads, sales and profitt; Upcoming event for people serious about succeeding; Podcast #047

Nov 11, 2025

AI-Powered Chat Coming to the Commercial Roofing World?

AI-Powered Chat Coming to the Commercial Roofing World?

TLDR: Elias is roofing today so Zoom moved to Wednesday 😎; Podcast #046 throwback w/special guest; Becoming "Smarter Roofer" with an app powered by 15 years of real-world in-the-field knowledge

Nov 4, 2025

Keep the Main Thing the Main Thing (and Let AI Handle the Rest?) + Podcast: $800K Problems

Keep the Main Thing the Main Thing (and Let AI Handle the Rest?) + Podcast: $800K Problems

Doing more versus doing what actually matters... +see what happened when I let an AI agent run wild inside an email platform (results were shocking). And in this week’s podcast, we expose the #1 mistake most commercial roofers make...

Oct 28, 2025

Commercial Roofers: You Can’t Deposit 'Busy'—Only Revenue

Commercial Roofers: You Can’t Deposit 'Busy'—Only Revenue

Most contractors confuse “staying busy” with “building income.” We break down how to spot the difference—and why focusing on true revenue-generating activities could completely change your results. +3 tips to avoid AI slop in business.

Oct 21, 2025

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Commercial Roofing Insider

Your front-row seat into the tools, tactics, and triumphs fueling the next generation of commercial roofing and roof coating contractors. From deal-closing strategies to leadership moves, we’re here to accelerate growth for those who are already building success.

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